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People instinctively understand this when choosing their profile photo so Toma and Hancock (2010) took photographs of internet daters, then judges compared these to the real profile photos.
Although less physically attractive people were the most likely to choose a self-enhancing photo, overall the differences were tiny.
Somewhere between one-third and three-quarters of single people with internet access have used it to try and meet someone new.
But, over the years, we’ve heard conflicting stories about how successful it is.
When this data was compared with their profiles, it showed that nine out of ten had lied on at least one of the attributes measured, but the lies were only small ones.
The most frequent offender was weight, with daters either adding or shaving off an average of 5%.
The authors argue that it is changing the face of marriage by bring together types of people who previously never would have met.The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.These lies make little difference in the real world because the vast majority of fibbing would have been difficult to detect in person.Most people want to meet up eventually so they know big lies are going to be caught. Even without Photoshop to iron out the wrinkles, camera angles and lighting can easily change perceived attractiveness.
Getting a response online can be a hit-and-miss affair.